Here are the most effective keyword types and strategies for both SEO and Google Ads

Google Ads and SEO

Most Effective SEO Keywords (For Organic Growth and Authority)

The goal of SEO is not just to attract traffic, but to attract the right audience to your site, who are likely to convert into potential customers.

1. Commercial and Service-Focused Keywords (Audience Closest to Purchasing)

These words clearly indicate that users are searching for a service or product. They have the highest conversion rates.

• Examples:

  • "professional SEO consultancy"

  • "corporate web design agency"

  • "e-commerce SEO service"

  • "Google Ads management prices"

  • "best digital marketing agencies"

  • "[City Name] SEO agency" (Ex: "Bursa SEO agency")

2. Problem and Need-Focused Keywords (Solution-Seeking Audience)

Even if users aren't directly searching for your service, they're likely to Google a problem they're experiencing. Content that offers solutions to these problems positions you as an expert and leads customers to you.

• Examples:

  • "ways to increase organic traffic"

  • "why is my website slow"

  • "Getting on the first page of Google"

  • "My advertising budget is going to waste"

  • "My e-commerce site is not selling"

3. Long-Tailed Keywords (Niche and Determined Audience)

These specific searches, consisting of 3 or more words, have lower competition but a very high conversion rate because they clearly state what the user wants.

• Examples:

  • "affordable web design for restaurants"

  • "SEO consulting for small businesses"

  • "Google Ads management for the healthcare industry"

  • "SEO-friendly website for lawyers"

The Most Effective Google Ads Keywords (For Fast Results and Conversions)

Because Google Ads spends its budget directly, the goal is to convert every click into a potential customer. Therefore, keyword selection is even more critical.

1. High Purchase Intent Keywords (Immediate Action Oriented)

These words indicate that the user has made up their mind and is simply searching for the right service provider. They typically include words like "price," "get quote," "buy," and "service."

• Examples:

  • "Get a quote from a Google Ads agency"

  • "web design prices"

  • "SEO consultancy fees"

  • "urgent website creation"

  • "professional logo design service"

2. Brand + Service Keywords (Comparison Audience)

Users sometimes search for services from a brand they already know. This allows you to both advertise your own brand (to avoid losing customers to your competitors) and attract undecided customers by targeting competing brands.

• Examples:

  • "pbreklam SEO service" (For your own brand)

  • "[Competitor Brand] alternative" (Competitor targeting)

  • "[Competitor Brand] Google Ads agency"

3. Local Keywords (For Nearby Customers)

It's the most profitable advertising type, especially for businesses serving a specific city or region. You spend your budget only in the geographic area where your potential customers are located.

• Examples:

  • "Bursa web design companies"

  • "Izmir Google Ads expert"

  • "Ankara corporate identity design"

Strategic Recommendation:

The most effective strategy is to combine these two forces.

• Gain trust and authority with informative content like "ways to increase organic traffic" with SEO .

• Turn this trust into instant sales with commercial keywords like "Get SEO service quote" with Google Ads .

At pbreklam, we deeply analyze the keywords that best suit your business's goals, ensuring you rank at the top organically and maximize your advertising budget. Google Ads and SEO

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